I saw this great concept via i love typography.
Select five words and explore their expressive quality by manipulating the letter forms.
I thought it looked like a bit of fun and a thoughtful exercise, so I gave it a go. I only did four words, three of which Karly did (to see what else I could come up with) and one of my own (a dictionary.com Word of the Day).
The fonts: STSong for bloom because it’s one I found on my computer recently and kinda like; Helvetica for magic because it was one of the fonts Karly restricted herself to and I wanted to go for non-fancy fonts; Apple Chancery for confluence because I really wanted something flowing, but not too fancy; Baskerville for bright because it was one of the fonts Karly picked and Manuel said he hated it — I wanted to see what the fuss was about (I didn’t — I love that g!).
I’m not sure if I went against the rules, or the spirit of the exercise by bending the l in bloom or using different shades in magic or blurring the letters of bright, but it was fun. There was definitely minimal manipulation.
- Karly, who pretty much spread the exercise and did an amazing job with her words
- Matt Jewel — I love jump, very effective
- Manuel, whose lost was quite inspired, but I’ll admit to not getting it at first (bloom is very similar to mine, but I didn’t actually see his until after I’d done mine)
- vlad, who gave me the idea or the word of the day and whose walloping is totally cool